This book introduces the idea of a new revolutionary type of marketing. Most conventional public relations efforts, advertising methods, and other well-known and overused marketing tactics push the customers into something whether they want it or not. Buzz marketing advertises without pushing and without spending an excess amount of money and effort. Using buzz marketing, businesses can make themselves known: through word of mouth, buzzwords, slogans, and using what is readily available; through creative thinking and exploration; and through the goodwill, support, and friendliness of people and communities.
Buzz marketing needs people to use their gray matter and steer away from conventional, pushy business tactics. Traditional advertising spends more, gains less. Buzz marketing spends much less, yet gains more cash and people's trust, because buzz marketing is creative in seeking and employing opportunities.
Buzz marketing pulls people in instead of pushing them away. Buzz marketers, however, do push buttons for they have six buttons to push and six major secrets to tap into, as they make use of human psychology, people's need for entertainment, and the latest technology. Smarts and guts, therefore, win over the money and power of any big business employing conventional advertising techniques.
The book is divided into sixteen chapters with an introduction and an afterword. Inside it are anecdotes and accounts of how some big brands and not-yet big brands have used buzz marketing, making readers feel like gossip-mongers peeping into the practices of big companies.

light reading, entertainment, and also information getting.

Writer's easy to understand, chatty style and his approach to teaching this new type of marketing.

entertained and enriched by making me realize that business and marketing may not be as stiff as schools and conventional thinking make them to be.

Mark Hughes, is the host of Buzz Factor, a radio talk show, and the CEO of Buzzmarketing, a consulting firm. He has also been an executive in Half.com and Pepsi.

It shows a different and interesting approach to marketing.

The writer's approach to the subject and his easy-going style turn this business book into a fun-to-read but very informative and serious work.

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Created Aug 24, 2006 at 1:00pm • Submit your own review...