Inside-Out

Confirmation bias is a common phenomenon where people seek out and accept information supporting their beliefs and ideas. This can be seen in many aspects of life, such as when comparing two options and automatically choosing the more popular or positively perceived option. For example, a marketing company may offer two similar products, Type A and Type B, with identical content and packaging, but Type B is newer and more expensive. Despite this, more customers may choose Type B simply because they believe more recent is better.

As we face daily choices, we must be fair and open-minded in decision-making, even if it challenges our beliefs. As communicators, we must strive to accept truths and facts over bias and misrepresentation and be willing to make necessary corrections if we make mistakes. It is also essential to address any inconsistencies in decision-making within our organizations and encourage critical thinking skills among team members. Effective communication is crucial in developing these skills and promoting collaboration, problem-solving, and better decision-making. As leaders, we must rely on critical thinking skills to delegate tasks, assign responsibilities, and prioritize work effectively.