Placement for Banner Ads

Where you put your banner ads has a great impact on the number of people who view and click on them. In order to increase your click through rates, it is important to consider where you place your banner ads. A good way of knowing where to place your banner ads is by putting your self into the customer’s shoes. For instance, you would not like banners that are placed everywhere on the page, such that it gets even difficult to access the pages information. This would cause great distraction and irritation of the highest degree. To avoid such an incidence it is good that you know the best placements that will enable your banner ads get maximum lead.

The following are the top three placements for banner ads.

1.          Place Your Ads Close To the Web Page Content

Banner ads that are placed close to the content of the web page are more successful than those that are not. Ads that are placed along the periphery get very few results hence it is not advisable to pick the periphery as a placement point for your banner ads. Ads that are also placed above the fold record greater success than those placed below the fold. It is also greatly discourage place ads too big that they almost cover the whole web page. Customers want to access information from the page so let them do so with ease while also considering your ads.

2.          Place Your Ads Where There Are A Few Ads

Web pages with a lot of banner ads are not a good destination point for your ads. This is because a lot of banner ads cause distraction and can be very irritating to the customer. It gets difficult to even access the content on the web page with banner ads all over the page. Hence, most customers tend to overlook such pages and go to other pages that may have little or no distractions. To avoid users overlooking the web page along with your ad, it is advisable to always place your banner ads on web pages with little or no ads already. Doing this will ensure you do not irritate the customer. The customer can later click on your ad if interested.

3.          Place Your Ads Mostly Where Your Target Audience Is

Always know your target audience, if your banner ads are designed to advertise gym facilities gym facilities and services, the best placement for them would be on web pages that talk about weight reduction. It is greatly advised to know the web pages where your target audience mostly visits. Most free banner maker services put this into consideration but personal individuals often forget. Also, try as much as possible to avoid putting your ads on sites that may cause emotional strain on your potential customers. A good example is putting your ads on social media sites. If your ads are advertising on facilities that aid in weight reduction, placing them on social sites where people may post bad comments on overweight people may otherwise make its presence there meaningless.

Summary

In order to reap the best from your ads, it is important to know the best placements for them. The above three placements are among the many that are there. In selecting free banner maker services, select those that take banner placement into consideration.