The Truth

Part 1- Me Myself & Valium

“Hey brotha, I need the same as last time.”

“Mate I can’t recollect every addicts fix”

“ I’dont think he’s an addicted”

“Who’s she?”

“Don’t worry about her”

“I’m Nikky he wants 20 5mg valium the yellow ones if possible?”

Nikky was stunning with long brown hair beautiful rack and a great can.

“Yea that right.”

“Ok 100 beans.”

“Whatever you say.”

I left the apartment the pills and the girl on my mind. I had reservation at some steak house at 630 well to be honest it wasn’t just any steak house to was the best in the city they grow their own cattle dry age it for 30 days then marinate for another three it would easily be a $200 meal if I wasn’t a food critic.

It was 530 now which meant I had fifteen minutes to take a valium before my meal. It was my HGH the drug that calmed the nerves of a critic made them perform at the top of their game every night. Valium slowed everything down the texture, the flavour the only thing I had to check for was the sharpness of the knife. I wouldn’t use a serrated knife as it would only chew through the meat. It had to be stainless steel and not too sharp as to fool me on the tenderness of the meat. I would never ask for a different knife just instead take note of its sharpness.



I stumbled into the steakhouse and asked for my reservation for one. They knew I was a critic from the beginning who else would go to a steakhouse with 15 dollar glasses of wine at sit by themselves. I didn’t care much for the wine I sat down at order the striploin it was all I ordered at steakhouses to keep it fair you know.

The valium had kicked in perfect timing. It slowed everything down like a good relationship you could predict what would happen next good or bad it didn’t matter.  I craved the knife against my finger nail it just slid across scrapping the top layer. No problem there the knife was perfectly sharp. Next was the tenderness of the steak I was expecting a medium rare but what was missing was some rest time juice spilled out from every angle as I inspected the colour was perfect but there was no care put into it no time to let it rest. I tasted to the steak three pieces only each one was better than the rest but my marginal benefit-the more you have of something the less you desire it- and would start to decrease my desire effecting my judgement. Overall it was good but now it was time to celebrate.

I called up my classmates we all studied psychology but two studied business and they all had their own ways for paying for tuition, none as creative as mine. Dan worked for his dad got paid in cash under the table. Shuggy played junior hockey again cash under the table.  But the twins always did it the honest way worked cutting grass for some company they knew back home it was an honest day’s work. Me I cheated my way to becoming a food critic well I used some skill like creative writing and psychological research, but most would consider me a cheat because I use performance enhancing drugs but no one complains about Viagra.

         If there was a Viagra for women, you know one to get them off every time guaranteed the company would be rich and men would be raised to a higher standards but all the women have is the male Viagra. And the only variable would be that of the male’s Lobito but if you can’t get it up naturally how can you have a Lobito. If it were reversed the female had the Viagra pill and the men didn’t, well the world may be a completely different reality. Or maybe not.

I called up Dan he said were headed to the twins and there should be ladies. Nice. I knew every Bar owner in the town and they were always willing to please me. I once was prestigiously honoured to be test for the best water from every major city in the United States: I had a reputation. I would never allow myself to indulge in the pleasures of my work as it would take away from my cred but I would always get us past the lines.

At the twins there was always booze but never drugs and no one knew I was a food critic or about the valium. I walked in sat on a couch and wait for a girl to come sit next to me, the odds were in my favor I 1 couch to compete with and about 7 girls. Finally one came to talk to me she told he I had a secret, she was right but then the she said I was gay. I LOLed but that doesn’t stop her beliefs which meant more girls would begin to believe this stereotypical quite attractive shy therefore gay persona.

I left as          soon as the rest of the group did but instead I went to my house. There was a bong waiting for me and some pink kush the best weed anyone had ever smoked. Was I gay or just a homophobe?  I passed out with that thought on my mind.

What is fear is it something we are unwilling to do or is it something we are hiding from ourselves? What I had learned in economics was it more efficient to mass produce something then to produce it one by one. So from what I had learned was to find one fear the ruler of all fears and conquer it. So I started reading books based on happiness: Stumbling on Happiness, Alterations of Concussions, The Snow Ball Effect, A Man’s Search for Meaning, and Poor Charlie’s Almanac. All these books have come to my eyes in the light on one medium or another.   

I hadn’t started Alterations of Concessions yet but I had been to many of Dr. Baruss’ lectures. He always led the theme of being open to experience and I wanted to experience the ultimate fear.  Knowing the amount of time it would take to complete this task I needed to get some Adderall to conquer this feat in the time it would take to blend all the literature together.

“Hey Brotha, I need like 10 or 20 Adderalls.”

“That can be arranged.”

“What are you going to using them for?” Nikky asked from the corner.

“I’m on a spiritual journey to find the ultimate fear and conquer it.”

“Shouldn’t you just get some LSD INSTEAD?”

“LSD limits the thought processes in the sense that the thoughts only come from you I want the fears of the successful the ground-breaking and the creative. What’s your ultimate fear?”

“I embrace freedom not feardom.”

“You like Eat Pray Love?”

“Yea and The Secret.”

“Why?”

“Well I think positively about every goal I should achieve and pray that it works.”

         “Dave Chappelle told that bitch (the author) to hop on a plane to Africa and tell one those starving people was that the perspective on being starving was incorrect that they had to start visualizing roast beef and mashed potatoes. His point being was that her perspective is flawed it’s like the water diamond paradox why is water worth less than diamonds when we need water more to survive. It’s because fantasy happiness like buying a rare diamonds are just the opposite of what the African fantasy happiness envision is more constrained  then in the west, the crazy ones dream of a cure for aids the sane ones dream of surviving the next day. Real happiness in Africa is spiritual that accounts for their day to day routines.  So viewing that “The Secret” cannot account for real happiness because the books theme prays on your next big fantasy: because the book ignores reality.” 

“Maybe you’re right and my opinions are flawed but I’m not starving in Africa so it can work for me.”

I walk back to my apartment open my laptop which was built 10 years earlier but I had kept up the maintenance and on had to replace a couple parts here and there that when I remembered about that I had to submit the article for the steakhouse. I pulled out my note book and type an email to Larry my Jewish editor he’d kill me if he knew I was on valium while trying food especially on the Sabbath.

He always transferred me money after he read it then emailed me back to inform me of the payment and why he had given it to me. This time it said this:

“Mr. Spencer your work was very eloquent I have also been to this restaurant and found your review to be quite accurate. The atmosphere as you put it makes the food. Due to the high nature of this restaurant appeal this will be a featured article and thus you will be given $800 for your work.”

Well I have two accounting principles material and intrinsic. The material income feeds the intrinsic expenses and the intrinsic grows back into the material. Since I have enough valium saved for six months of material work and enough Adderall for about 8 weeks of intrinsic work I will save the $800 for when the material investment is worth the intrinsic investment.

Part 2 Half Baked

Today was the day I would be critiquing an Italian Restaurant. It sounded like a great at first because these owners were from Italy, they had done it in the old country but the old country was is economic crisis so they came here. I walked in (heavily medicated with only 5mg of Valium) I like the atmosphere and that is always my first impression but I didn’t let it distract me. They gave me bread to start it was half baked points offs. The pasta had too much liquidity but not in the financial way it gave sense of eating pasta soup. I knew the problem right away they weren’t use to make food here over in Italy, you could take your time as your customers drink small coffees eat there meal then take a nap before diner service here it wasn’t like that fast and precise and that is why our economy is still thriving and theirs was only a step above Greece even when it came to soccer. Overall the review will be bad but I hope the rest of my day would be better.

I took two Adderall and started reading my first book on my journey through fear: Stumbling on Happiness.  I first saw this book on the Colbert Report and Dan Gilbert controlled Colbert whereas in most instances the opposite was true: so I bought the book. It explained so much about what make us happy scientifically, what the feeling is, who can achieve it, methods in which we trick ourselves into being happy but not how do we become happy. Freedom is the antithesis of happiness as he says” it gives us the choice to continue with synthetic happiness while avoiding real happiness.” When we have a constraint we do not find the need to search for something better. But what about divorce, in that case there was never a constraint to begin with sure there was love but something better was out there.

On a more important note then the obvious failings of marriage is; if anything made you happy but you didn’t know why you are happy you will be happier longer then if you thought you knew why you were happy. Dr. Gilbert defined what I wanted, “happiness” but not how to get there.  It was three in the morning and I just finished Stumbling on Happiness the Adderall was wearing off thank god because I was tired and need sleep to write that shitty review

The review was rather coloured, I had compared the lack of authenticity to that of the Italian soccer failing to focus on execution and more on the competition than on the conditions of the game. In short because of the between our country and Italy economic differences the Italian’s had forgot their roots and began to let Adam Smith’s invisible hand control the quality of the food. Basically they were in it for the money. And I wouldn’t see that place up and running in a year. Again I emailed this review to Larry. He replied, “Very creative if it was this bad I would print this right away but I have to check for myself.”





Part 3 A Beautiful Mind

That was fine with me I knew he would have no complaints well maybe about the food but not about my critic and I had one of my favourite classes today Alterations of Consciousness with Imantus Baruss. A weird fellow always wore those wooden shoes I can’t remembered what he called them and a heavy sweater with a turtle neck. When he looked at you he stared into your soul he knew who you were and when he did it to me I got a fright like none other: he knew who I was but I didn’t.

He spoke like a monk and when talking about drugs never told us to experiment with but always had a smirk on his face. He combined psychology, mathematics and philosophy for a perfect medium on how to be happy “Alterations of Consciousness” because it provided a medium for change in belief. For instance there was and is a belief that the foundation of Christianity was based on the use of psychedelic mushrooms by Jesus Christ. Baruss had ten threads that make up a person’s reality and each thread has a different option for one to choose. My options had chosen from the beginning of the book to the end my combination of threads stated to me: “stay true to yourself.” His Theme for Alterations of Consciousness was much less a cliché and more like caption for “The Matrix” of “The Inception”: Perhaps the world is a more interesting place than we usually think. Or perhaps not.

After every class he would ask us write him question, I never questioned him but I asked for his favourite hockey team. He didn’t reply.

I was known for being the first one done the exams.  One time he just stared at me and all I could think was; who am I. I mean I know my name but it was as if he would be challenging me to give the world full of purpose. I felt as though I was floating by in life letting other people define who I was, with no constraints how one can be happy.

I got a response by Larry, he said it was a go and he’d pay me $1000 for this one.

“I’m going skiing with my family this week so take it off. I don’t get it no matter how much or little snow there is up there they still charge customers the same rates.” I laughed at that one.

This week I would find myself.

Part 4 Fear and Loathing

“Good day Mate, More Valium”

“Not today I need some other material.”

“What Kind of materials?” Said Nikky

“I have some ideas but what do you suggest?”

“Well who are you doing them with?”

“I don’t my friends don’t really experiment with drugs?”

“I can do them with you.”

“I was playing like a week sort of things?”

“Yea that works but we gotta set this up right. We start and end with mushrooms it’s the least addictive. After our first batch of mushrooms the next day we do acid then M then acid then mushrooms.”

“That sounds amazing wanna come over on Monday?”

Yea

“Hey mate how much for all that?”

“$220”

I took it out of my intrinsic account it was about personal growth.

Its was Monday Nikky was to come over around 7pm I couldn’t wait I did a capsule of mushrooms right then, five minutes later she arrived. She did two and I did one more and we talked.

“Whats you favourite movie?”

“I dunno the notebook but almost famous is also up there.”

“Yea I’ve never seen the notebook and almost famous it pretty good.”

She questioned me, “What you think the theme of almost famous is?”

I stared at my picture of Sidney Crosby winning the first winter classic in a shootout. You expect every kid thinks about scoring that winning goal with millions watching: it evokes emotion.

I said “I guess it’s not to be afraid of who you are, if you have some constraints that shouldn’t stop you from being happy.”

“What about you?”

“Do what you want and be free.”

“Cool.” I said. But that’s not what I believed in you need some constraints to break to tell to you it was worth it.

“Wanna go exploring downtown?” Nikky asked

Of course.

We headed to The Late Knights named after a local hockey team The Knights. Most of the guys there would be drafted some in the top ten of the NHL. So there would be tons of girls there but I really just wanted to explore. Went to the bar got five house shots each and then played pool. I could see her cleavage perfectly as see bent over to line up the q ball. We were both down to two balls one stripe one solid plus the 8 ball.

She made a bet in my ear, “If you win the game I will buy you drinks for the rest of the night if I won the game you have to eat her out.”

I had a grinchy smile from ear to ear

From my grinchy plan for none to hear

I would sink the eight with a fake groan

With the intension on having the neighbours hear Nikky moan.

T’was thy middle pocket for me

That the target needed be

The 8 ball will land and Nickys viagina will be in my face,

Hopefully it leads to that let’s see how things take place.

“Damn looks like I lost.”

“Yeah because I haven’t shaved in a month”

“Gross”

“JK JK”

“Jesus Krist”

“I mean Jesus Christ”

Nikky laughed. “You just said it twice but with different starting letter.”

So you wanna Bounce.

One more Drink.

OK

We have our one drink and leave, I couldn’t believe this was happen she was hot and must have thought I was good looking maybe probably. I did use everything I learned from my two book read last but I was living in a story book all night I was happy but I had a feeling it would short turn. We came to my house and we went right to the bathroom she took off her skirt and I took her shirt. We switch she went upper and took off her bra and I took off her panties and after we made out I went down and quickly came back up. You know how beer tastes bad and first then you get used to it or that skunk smell you don’t like at all then you love. Pussy’s the same way but this was like a flat warm beer being giving to you by your best friend for your birthday: you don’t want to say no but I’ll save it for later. End of the story I told her couldn’t do it because I was tired and not feeling good (it was true and was technically do to her).

“Yea same but can I stay?” She asked   

Fuck I had single bed but fight or flight I’m always flight.

``Yea you can stay``

Part 4 Requiem for a Dream

She was gone before I woke up. And I had the craziest dream there was a funeral for all the money that I had lost over the years by gambling going to strip clubs buy excess alcohol and weed I wasn’t the only one there. Obviously friends and family wouldn’t miss a funeral for my money but Warren Buffet the Warren Buffet was mourning the loss of my money. Thought to myself why? 

So I started to read a biography about one my hero’s Warren Buffet. It made me believe in Dr. Gilbert even more his life was always about aspirations and he failed at a lot of them like body building he quits that real early. When he made over $50,000 in 2006 USD before he could drive: he doesn’t stop. Mr. Gilbert also said that the antithesis of happiness was to let synthetic happiness allow to overpower or exceed real happiness. This meant that Mr. Buffet must have had synthetic happiness and real happiness operating at the same time at the same rate. His biography proved traits, the same traits that Dr. Gilbert described in for someone to stumble onto happiness. Warren has been married twice, Gilbert says just being married to one person could make you happier then singles.  When it comes to wealth he treats money like a marriage.  When Warren invests he marries it because the synthetic happiness will bring him to real happiness but if the real happiness grew at a slower rate than synthetic happiness he would lose money and that is nothing to laugh about for Mr. Buffett.

What was the point to all this money? He found this answer before Dr. Gilbert: he would give his wealth away. Gilbert says two important things about happiness one is that when we spend on or gives money to others its make the person who gave the money feel happier than if they had spent it on themselves. So he gave half his wealth to the Bill and Melinda Gates Foundation to help various causes throughout the world. The finding that Dr. Gilbert found most interesting in his research was that when you receive something from a person and you don’t know why the person made you feel happy it last longer and has a larger positive impact. So in essence Warren Buffet was not only on route to becoming the happiest person in the world also he would spread high quality sustainable happiness to those who have yet to experience it.

I wasn’t as smart as him or as rich so how could I be happy?

Maybe these three tabs of acid would help me out of this bind. Nikky was to be here by 6pm. I dropped all three at 1730h. Time was slipping but she eventually arrived and dropped her three right away. Immediately she took out a record and said, “We have to YouTube this.”

“Why’d you bring the record?” I asked

“Just to show you.” She replied with a smile.

Right then I knew she was a materialist and it would never work between us (plus she had a smelly vag) but I had no choice but to go with the trip.

“Is that the doors?” I asked

“Yea they’re my favourite band.” before when it comes to fight or flight I usually take the flight.

She put on light my fire damn, “Ok I got next song though.”

“Whatever you want.” She replied enthusiastically

Part 6 One Flew over the Cuckoo’s Nest

I know I got four minutes to pick a mind blowing song. I wanted to put on scrapper bikes but that’s just too funny, it had to be between Nas- I know I can or Mos Def- Mathematics.  I there wouldn’t be any of that “Women is the Niger of the World” bullshit from John Lennon just complaining to complain. Everyone had the right to happiness and to be honest no one really had freedom those who thought they did are no less than neurotic: you ignore your constraints of reality.

The doors started tripping me out I didn’t want to embarrass myself and freak out, I had to calm down so I started speaking in Haiku:

Play Mathematics

The song is about struggle

You will enjoy it.

I figured she’d like it because the doors were about social struggle just like Mos Def.

“Wow this is great I think it’s like rising above oppression of society and fight back against the establishment.” She said enthusiastically.

I didn’t hold the same belief I thought it was more about self-motivation and showing some people that there is another path in life if they can apply themselves. All I could mustard up was this Haiku:

Actualization

Intrinsic Motivation

A Synthetic Joy

“Yeah like synthetic happiness can hold us back from intrinsically motivating ourselves and thus never reaching self-actualization.”

A Synthetic Joy

Is to be Valued at par with

Actualization

“Like pairing up your dreams with reality but reality would always trump your dreams” she explained, “if you can’t experience your dreams then it’s better to live in reality and stay sane.”



Truth be the insane

They often proclaim their sane

Dreams divide their pain



"But why are there lives faded while ours float on in limbo?"

Researching Failures

Afraid of fear and keep failing

Fear’s ulterior motive

What’s fears real motive?

I’m not there I’m here

I do more reading to find out

The meaning of life

“Wanna bang?”

“My haiku trip left and I was left with a yes or no answer.”

“Yeah sure.”

The sex was great but nothing like comparing it to the search for oneself.

Part 6- The Search for Spock

It was the next day Wednesday I believe and I had Human Adjustment with Dr. Skinner. Today was interesting lecture like always he mention the normal and the abnormal but then he said something that caught my interest, “a character I like to compare myself with: Hannibal Lecture.” I had tremendous respect for him and always wanted to learn more about his character because he like Mr. Buffet had personal definitions of happiness defined throughout a life time.

Skinner was good at sports growing up in a small town and was famous in the papers for basketball and hockey. He had a younger brother who growing up was not in the limelight much or even at all. He had had two divorces both of which the elder Dr. Skinner keeps the ex’s in closer contact then is little brother. His brother who is also a Doctor gets much more grant money then the elder Doctor Skinner but the elder has also been offered high positions such as academic dean and Head of the Psychology department both of which he turned down. For him it was about getting to know the student in a way they could learn from within.

After he mention the Hannibal Lecture comment he said he was also inspired by the “A Man’s Search for Meaning” to help him guide his “research” (it’s in quotes because most of his research was done in the classroom; for every student he had a hypothesis and it was his goal to test it). A Man’s Search for Meaning may reveal to me why he idolized one the world most haunting fictional characters.

A Man’s Search for Meaning was the chronicles of Victor Frankl’s survival of the Nazi concentration camp. That was the first part to show suffering of the prisoners the second was his survival methods logotherapy is what he called it and philosophically it was called the will to meaning. He prescribes a change in thought process before prescription.  For example anxiety was relabeled as a lack of purpose in the person’s actions. But the kicker was this concept he called paradoxical intention. According to the paradoxical intention a person intentionally puts themself in a state of anxiety to understand the irrationality of their actions. So if you do the opposite of your dysfunctional behaviour you understand why it is wrong and why it is right.

So back to Dr. Skinner, he would use Hannibal as a model to guide him through what is right about himself and what he can improve upon himself. In the film Lecture is like Skinner he gives advice but always wants something in return. Skinner will never let you know what he wants in return but from my observation it is the emotional enjoyment from seeing a younger generation struggle to find their meaning of life.

Another interesting note about Skinner he always looked at peculiar studies. Not necessarily the most valid or repeatable but the most thought provoking. For instance one study he mentioned came from Harvard in the 60’s or 70’s I can’t recall but they took 25 Medical student who all smoked and would come back to evaluate their healthy in 15-20 years. What they found was the leading cause of death among the esteemed members of upper class society who were ill or passed on was not cancer from tobacco use but from depression.

There have been many replicated studies show that when a subject believes they are sick they do have a tendency to become sick. This seem to have the same effect with depression being spiritual and death being physical like thinking you’re sick is spiritual and being sick is physical. Frankl believed that at the spiritual level the depressed man faces the difference between what he is and what he should be. By that reasoning, the more depressive episodes one has the more changes in life one experiences this could bring them to the mental hospital every month or achieve greater aspirations. To Frankl depression was the difference between our potential and our goals, if the personal goal didn’t match with personal potential then there is no meaning in life, thus depression. Logotherapy aims to match potential with meaning then define goals.

I was making head way and feeling like the meaning of life could be answered by one only fear. I was supposed to drop MDMA with Nikky tonight fortunately she was MIA. So I called up my buddy Dave my best friend at University, he was always down for some drugs.

“Man I got an exam tomorrow!”

“But dude it’ll make studying fun plus I’ll give you free Adderall.”

“Truth, wanna go to the library and do it?” asked Dave.

“J.C. Murphy that sounds exquisite.”

So we dropped the M in a beer watched some of the champions league soccer and headed for an afternoon and the lib.

Part 7 Traffic

Everything was beaming and people were smiling at us probably because I was smiling constantly #everythingwascomingatmelikeatwitterpost I felt on top of the world. No worries in the world except Dave asking me questions about economics but I was happy to help a friend even though I didn’t know the answer. I thought I could be looking for my next book, so I went into the self-actualization section of the library. I never judge a book by its cover its part on nature. I found two hockey books one on Wayne Gretzky career and the other written by Mike Babcock head coach of Team Canada. I knew I couldn’t read them now but I wanted to once this tripped stop and I could concentrate.

On my way out a girl caught my fancy Bianca was her name and was a bit behind in her Keynesian Economics studies. I helped her understand that his theory is “that in the long-run we are all dead.”

“I Got that part but wondered about the knowledge passed on doesn’t that have economic meaning.”

“That’s the potential of the next generation you know what economists call “technology”. I’ll give you my number if you want any other help but I gotta go.”

I didn’t really have anywhere to go but I`d thought I’d end on a high note, no pun intended. And I need to find Dave.

“Dave man we gotta go or at least I gotta go: I’m tripping.”

“Yea, same” he said with a smile on his face.

So we crushed some beers and played some Call of Duty. I ended up crashing on his couch but not for the whole night. Half way through the night I slept walked up stair to his room opened the door and started urinating on his laptop. He knocked me out half way through the piss.

The next day we put his computer in a bowl of rice then we cooked the rice and fed it to some random girl at Dave’s house. But the rice didn’t work as well as anticipated and I had to pay Dave to fix the computer: that was an intrinsic loss.

When I came to it was Friday. I had my two books finished. The Wayne Gretzky book took a couple hours it was great read the most memorable quotes was when Wayne was leaving to play hockey for another city Walter to Wayne to stay away from drugs and he replied “I if I wanted them I could get them here” he really wasn’t going to let anything get in the way of his goals no pun intended.

But my second book was even better “Leave No Doubt” by Mike Babcock. He is a hockey coach and used the title of his book as a credo to help unify an Olympic Gold medal team in men’s hockey. The Leave No Doubt credo meant so much to the team, but to me it meant one thing to leave it on the table when accomplishing your goal put all on the line. In the each member of the team created a moment of unexpected happiness to strangers that would last a lifetime.

That was all fine and good but Gretzky was a born superstar and I had nothing like that but I remembered Frankl: potential and dreams can drive you crazy or keep you going.  My dream of being a hockey superstar was well over I was depressed. I made my money with what most didn’t think of doing but could probably pull it off and my original question remained what should I be afraid of?

An interesting name came up when I was reading The Snowball Effect. Charlie Munger a partner of Warren Buffet’s he was famous for his speeches and his investment he was the second richest man in the world’s right-hand man. He wrote a book called Poor Charlie’s Almanac and in it he gives speeches to graduates of universities in which he tells about 80-90 mental models that would describe and solve every problem for social problems.  He uses models from all facets of the education system to solve problems and make money. He too believes in giving back in various ways for me the most rewarding was his book.

I had the economics theory and capital to start a business but what industry, food, I know good food, and I have a personality to exchange food for customer’s services they’ve made money with. I don’t think of it as money I think about it as the other person’s time.

The happiest people were happy for the simplest of reasons they gave themselves beyond their constraints to do something they loved and when the failed they readjusted their goal. In short the happiest person’s fear was one thought they could not escape: to die with no potential.

I still had a bunch of drugs valium, Adderall, mushroom and LSD. I still a lot owed Dave a lot of money so I gave them to him.

As for myself I have defined myself as the potential owner of The Truth (a restaurant chain I will start).