It isn't often that we here at Intrepid delve into making you a better whatever you want to be by actually telling you how to do it. We prefer to lead by example, sort of "do as we do, not as we say," because, frankly, we say a lot of stupid stuff.
But this time, I'm asking you to read this without a grain of salt. Tongue is out of cheek. Chains aren't being yanked.
In a nutshell: Just cool it with all the Facebook.
I'm coming at this in two ways. On the privacy front, we all know what Facebook has been up to. I even wrote a "real" column for another byline detailing the latest round of Facebook privacy concerns, and by "real" I mean the same crap I always do but with nerdier jokes.
From the promotional side, and I'm adding all social networks and media and marketing into this statement, I'm asking you to stop throwing spaghetti at the wall. Quality over quantity. Just because your social marketing campaign is DIY, it's still a campaign.
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