When reading fiction, or watching a film or even TV, the opening scene can cement the whole venture or sink it like the Titanic. If you don't grab me within a chapter or two, or within at least 15 minutes of video, then I'm going to put that book/video/movie aside and move on.
Drama. We want to be engaged. We want to be entertained and involved and engaged in whatever story is being told to us.
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