No no, Brandi was right; I didn't really make it perfectly clear that it's all about YOU and YOUR BRAND (aka YOU). Basically, in this day and age, people want to interact with those whom they admire. It's not just about the book, it's about you and the stories you tell.
Just don't become James Patterson. That's when the brand has overwhelmed the person and his writing. He hasn't written his own stuff in a while; he hires ghost writers.
-Quaddy
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