Evolution of Love 2

Management lessons from Election'19

- Business school teach us that "Management and Ownership" are two distinct things. BJP followed it to the T!! While Modi concentrated on running the Govt, Shah ran the party...results are for everyone to see.

- A skilled & capable heir can nurture and grow an organisation & an incompetent one can destroy a legacied organisation.

- An organisation need to remain current. A great strategy of yesterday may be redundant today. Cong still indulging in politics of 60s and 70s and hence they have failed.

- Strategic tie up for larger organisation benefit/growth is desirable. Eg, BJP agreed to contest only 17 seats in Bihar where they had won 22 seats in 2014. Result - 39/40 for NDA.

- When u become a market leader in a region/zone with brutal market share, exploring newer market is the natural thing to do to grow the business further. BJP did that in Bengal, Odisha & Telangana while simultaneously defending their key markets like UP, Bihar, MP, Rajasthan etc.

- Conduct/Image of the organisation head does impact/influence the image and fate of the organisation. BJP & Congress's fate in the elections 2019 is a clear indicator of that.

- Substance matters more than legacy and performance matters more than glory.

- If you have a strong market share in a limited region, it is important to defend that. You may lose your core in your pursuit to expand the market beyond your own. market. It may also open your market for poaching by others. All regional parties must remember this.

- Ambition without vision and unclear path to implement your vision is utterly useless. Kejriwal, Kanhaiya, Mayawati and Mamta kinds must have learnt this.

- If your product is not good, no amount of marketing manipulation can keep it going for long...failure of award waapsi, tukde-tukde, intolerance gang etc is a clear indication.

- Unsubstantiated allegation, even if made at a high pitch dont influence the market. Rafale, Chowkidaar Chor hai etc are couple of such failed instances.

- I remember the tagline "Nothing official about it" by Pepsi becoming a rage in 1996 after Coca Cola became the official partner with Indian Cricket team. That was smart. "Main bhi Chowkidaar" was perhaps a smarter retort to "Chowkidaar Chor Hai" jibe by Rahul Gandhi!

- Finally, a good reliable product with minor flaws is far better than a good-looking but unreliable product. People apathy towards _China ka maal_ while buying something critical is a classic example. This should tell u why people elected Modi and rejected Rahul Gandhi.

- Marketing is effective and can possibly bear good result only if the product is good. Modi proved it.

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