Why people don't trust free services

Free Services are provided to the customers at no cost.  Most of the people in the world prefer free services than paid .  But, in the case of free accounting softwares, there arises a lack of trust among the people to choose even if they are found to be more efficient.  The major reason for this untrusty behaviour are

--> Basic disbelief  about free accounting softwares in the minds of people.

--> People normally figures the cost to be dependent on the quality of the service 

    provided. If it is provided for free, they think that it’s not  worthy.

--> They are afraid of providing all their personal account details to the free   

    software due to lack of faith. 

--> Fear of losing data if any problem might have occurred in the future.

--> Slow access while working online.

--> People believe that reliable accounting services can’t be provided  for free 

    without any incurring costs. 

--> They beleive that service from some specified country is basically unfaithful or

      spam.

So, there arises the need to take steps to make the people, understand the efficiency of any free accounting softwares. At first, it is essential that the free accounting softwares should create trust about their services to a greater extent. As the free online accounting software like numia.biz,  all the accounting softwares should be reliable and provide good website uptime. They should include the details like sponsors or funds (Eg: website "ad" revenue in case of “Numia”) provided to them in their website. This makes the people to understand their source of free services. There should be an interactive forum where people can ask their doubts about the services.  The basic ignorance of  considering free services from any specified country as spam should be eradicated.

Reliability and efficiency of free services should be raised up in order to compete with the paid services.