I think you did a good job of tracing the growth of the media and its effects, and the essay is very well written. I especially like the alliteration in the last paragraph.
For an academic piece, it seems a little informal, especially toward the end, and doesn't seem to offer a definite opinion (i.e., defending, challenging, or qualifying as per the prompt).
One other suggestion on the transition from radio to television: when Kennedy and Nixon debated, it was the first time a Presidential debate was televised. Those who listened to it on the radio felt Nixon had won, because he spoke powerfully and with conviction, but those who saw it on TV related more with Kennedy's youthful good looks and charm, and felt he'd won.
Good start! You've established a good world and some interesting characters, but be careful of falling into stereotypes. For example, does the bouncer have to be a former Crip? Why not a former rodeo clown? Or a former member of the Backstreet Boys? Or Gary Coleman?
Keep up the good work! I'm interested in seeing where this leads!
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