"A Most Insincere Apology"

"A Most Insincere Apology"

27

Sam Adams ran
A scandal management agency
Helping the rich and famous

Deal with PR nightmares
Often caused by their
Own misconduct

He instructed them all
In the art of
A Most insincere apology,

Also known
As the non-apology apology.

For example,

“I apologize
For people being offended
By what I said
That was never my intent.”

Said with a straight face
And fake visine supplied
Tear in their eyes.

The goal is to pretend
To take responsibility
To own the scandal,
While working to make
It go away.

Down the memory hole
Of daily media driven politics,
Being drowned out, soon supplanted
By the next scandal d’jour.