Let's
get one thing straight. Most people in our world aren't capable of
being productive salesmen. When they hear "No", it sticks in
their heads, right between their eyes. They take "No"
personally! A real salesman let's "No" go in one ear and out
the other, then concentrates on convincing the prospect that he/she
has the best solution for their needs.
I
worked with Jim Cornbleet, the author of this book, for many years.
He heard a lot of "No's", but most often he found a way to show
his prospect the true value of his solution. If your career is
dependent on your ability to sell, you have got to read this book!
You will learn a lot and you will laugh a lot. I promise!
Jimmy
will tell you the real world life of a salesperson. He will offer
tips and lessons learned that will enable you to be more productive.
He will reveal many behind-the scenes struggles of real salespeople.
As I've already said, get ready to learn and laugh!
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