Everyone starts somewhere. Even the big names in a particular nonfiction space had to start at the beginning. If you're at the beginning of a journey, don't compare yourself to someone who's miles ahead of you. Take inventory of where you're at in terms of your education and experience level and build from there. If you really want to be an expert in a particular nonfiction area, keep at it until that expertise is a reality.

It's going to take a while. Very few people become household names overnight with one single success. Most people have to build up to the kind of sustained success it takes to break through. That's both bad news and good news. It's bad news because there are no magical shortcuts that will get you there faster... but it's also good news because you can develop your skills at the same time you're developing your audience. If food is your passion, you can start a food blog and develop your cooking skills at the same time you're developing your blogging audience. There's time to get the expertise and audience you're looking for.

There's a market for everyday people. While there will always be interest in the secrets of the super-successful, there's also a huge audience for average people. Yeah, that gorgeous fitness model with the amazing body might enjoy a lot of success... but there are also a ton of people out there who would like to eat more than kale smoothies and steamed chicken three meals a day, and/or don't have time to spend four hours a day at the gym. There are people out there who are looking for what they can do in 15-20 minutes a day that will make a difference. Whether it's exercise, cooking, arts and crafts, religion, or whatever, some people are looking for normal people to help guide them in normal improvements to their routine rather than life-altering changes to their schedules.