The answer to that question is pretty involved, but there are themes I've seen come up a lot in many analyses: rosy retrospection making his previous actions seem less bad than they really were, men being actively courted by the GOP, low information voters (often voting on a single issue), and global discontent with incumbent parties.
With all that said, being scared is both reasonable and what the current "leadership" is hoping people feel. It's up to us to balance feeling that fear/despair and not surrendering to it. I hesitate to give advice on how to strike this balance. I know my approaches tend to not work for others. Perhaps the one thing I can say to start is there are voters with a sense of buyer's remorse out there. If you encounter them, why not lend an ear and let them talk it out? It's a way to start building a network.
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