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Printed from https://writing.com/main/books/entry_id/999250-Misleading-advertising
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Rated: 13+ · Book · Community · #2165053
I have a number of years in my kitty, therefore I tend to have opinions.
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#999250 added November 27, 2020 at 11:38pm
Restrictions: None
Misleading advertising


Some years ago, when bottled water was entering the market and manufacturers were competitively beating their chests and proclaiming their product was directly sourced from celestial springs or subterranean wells chock full of minerals ...

One company went beyond the ludicrous to a claim so bizarre as to seem the direct path to Nirvana. Their brand of water, it proclaimed in screaming boldface, had "300% more oxygen"!

Now oxygen "is moderately soluble in water (30 cm3 per 1 liter of water dissolve) at 20 Celsius."

I presume to induce more to dissolve, one would have to increase atmospheric pressure and/or temperature? For 300% more? The mind boggles as to how they would keep it dissolved. Let's suspend our nasty prejudices and take the 300% at face value - except for adding to fish tanks and goldfish bowls - that extra oxygen is unavailable for consumption to humans. They use atmospheric oxygen for their needs! (And if breathing enhanced oxygen levels isn't good for us, is that extra oxygen good even for fish?)

But, and here is my point: People fell for it. They bought it, literally and figuratively!

Here's my segue:

Yesterday, I saw an ad for an oil, branded exclusively as 'cooking oil', claiming to have added Vitamin C!

Vit C is a water soluble vitamin.

Oil and water don't mix

Vit C is heat labile, i.e. 'degenerates at high heat'.

Cooking, especially in oil, involves heating, beyond that point.

People: Eat fresh oranges and guavas, drink fresh lemon juice or squeeze lemon juice over your salads.

Do not fall for all claims of instant 'health' in packets.

Please.

My fascination with the fantastic power of words.

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