Internal musings and thoughts

The Right Product

We see products of all sorts every day.  Advertising inundates us with items we use constantly.  New products are invented every which way we turn.  Some products are useful, and others are worthless.  The products that stand the test of time are the right products.

The right product has to have a benefit.  We love products like cars, body soap, clothing, and toilet paper.  The latter product has a wonderful benefit which I don't have to explain at all.  Without a benefit it won't solve the consumer's issue or dilemma.  A product with no benefit will fail.

Every product has some benefit, but not all make it.  McDonalds had the Mcpizza which had the benefit of being food, but the consumer didn't appreciate that product.  We all know the demise of the Mcpizza.  Coca Cola tried changing a recipe that worked for years, and found out the consumer liked the original recipe.  They continue to put out a product the consumer is familiar with which is beneficial to the company. 

Finding the right product is a win-win situation.  The niche that works for the company and the consumer is having the right product.  Having the right product is the foundation for continued success.  The consumer will continue to purchase as long as the benefits are there.  Keep the idea alive - keep making the right product.

I love having great products.  Providing products with great benefits is my goal.  The future of my success depends on this goal.  The future of your success depends on this goal.  Keep this idea alive - keep making the right product.