Conversations with Calliope

Conversations with Calliope- Customer Needs

JOE: Good morning Calliope.
CALLIOPE: Good morning Joe. What's on your mind this morning?
JOE: My mind woke up before I did turning over thoughts about marketing once again.
CALLIOPE: Marketing for your new CD?
JOE: Precisely. It's that time again.
CALLIOPE: How will you approach it?
JOE: I will start by reminding myself to focus on what my potential readers and listeners want.
CALLIOPE: And that is?
JOE: People in the market for whom I write include those who are thoughtful about their lives, want to make a contribution to the world community and want to use their talents for world betterment.
CALLIOPE: A tall order.
JOE: I know. I don't plan to meet all their needs or answer all their questions but would like to help them along their spiritual journey at least a little.
CALLIOPE: So how will you tell them of your intentions in your marketing efforts?
JOE: I will frame my approach to them in the form of questions they might ask and useful contributions I might make to their quest.
CALLIOPE: Sounds like a reasonable approach.
JOE: We shall see. Talk with you tomorrow.