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Dialogue with my muse |
JOE: Good morning Calliope. CALLIOPE: Good morning Joe. Did you finish Seth Godin's book, <span style="font-style: italic; font-weight: bold;">All Marketers Are Liars</span>? JOE: I finished it this morning. CALLIOPE: So what did you think? JOE: It was a wake up call and challenged what I thought I knew about marketing. CALLIOPE: How so? JOE: I want to convey to my readers encouragement to live authentic lives by using their talents for good purposes. CALLIOPE: So what's the problem? JOE: I have been concerned that there are many people who don't care about living their lives this way but just want to grab what they can. CALLIOPE: And? JOE: Godin encourages marketers and by extension writers to address people with a worldview consistent with their message rather than trying to change people with entrenched worldviews not open to their message. CALLIOPE: How does this change your approach? JOE: My goal will now be to speak effectively to those who are willing to listen rather than beating my head against a wall trying to interest those who think I'm crazy. CALLIOPE: Sounds good to me. JOE: Me too. I will get working on it today. Talk with you tomorrow. |