Conversations with Calliope

Conversations with Calliope

JOE: Good morning Calliope.
CALLIOPE: Good morning Joe. How are you today?
JOE: Busier than ever.
CALLIOPE: What did you get done yesterday?
JOE: I worked most of the day on my marketing plan. Strange to say, I felt disorganized about making my plan and it took quite a while.
CALLIOPE: How did it turn out?
JOE: I got a good start. I developed some goals I thought were realistic and measurable, identified a target audience, and developed some strategies.
CALLIOPE: Is it finished?
JOE: No. I am still exploring tactics to decide which ones I will use. I also need to understand my target audience a little more to know what they want and what would attract them. Then I will try to match tactics to my audience to fill out my strategies.
CALLIOPE: Sounds like you have thought it out pretty well.
JOE: I can't take all the credit for it. I learned a great deal from Phil Davis and the marketing plan information he has posted at http://www.authorsonthenet.com/. I am very grateful for his work and for the first time feel like I have some direction in my plan.
CALLIOPE: Will you use the same plan for all of your books?
JOE: No. Since they include an inspirational book, a memoir and a novel, I think they will have to be tailored quite differently. The target audience might vary widely as well.
CALLIOPE: Sounds like you are making good progress.
JOE: I think I am. This weekend I will work more on my target audience and understanding the various tactics available and working toward matching the two. Talk with you on Monday.