SEO Tips

Search engine optimization is a marketing strategy that makes your web page as friendly to search engines as possible. Employing SEO strategies will allow people to find your web page more easily on the Internet and thus increase your page's traffic. If you only have a one page web page, you can still employ some basic SEO strategies that will get you noticed.

Keywords

When you have just a one-page website, using keywords throughout in captions, headlines, content, sub-headlines and picture titles is necessary. Use them strategically, while not overwhelming your page. To decide what keywords to use, brainstorm what someone would type into a search engine if they were looking for your company's products or services; these are the words and phrases you should use. However, your page should not read like a thesaurus, using every possible term for what your company's services or products are.

Links

Create relationships with other business and personal website by placing links to them on your web page. Contact the webmasters of well-respected company websites that relate in some way to the subject of your web page and ask them to place a link to your page; sometimes, they will. If they do, place a link to their website on your page as a sign of good will. This increases your web page's traffic and visibility online.

URL

Making your URL search engine-friendly is important, it makes your page easy to find and identifiable by subject matter. A one-page website has only one URL, so you only have one shot. Use clear keywords in your URL that directly relate to the page's subject, your company's services or products.

Avoid Flash

Flash is a great artistic detail for web pages, but it has no SEO value because it makes it impossible to link to individual pages. Because you already have a one-page site, this is vital because even if you follow all of the other SEO tips, Flash will negate those efforts.