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When writing comedy or setting up a joke, everything that depends on the success of the humor is the setup. A joke can't be funny if there isn't any lead into it. You can't jump from a topic of grapes into a joke about carrots without some kind of transition between the two.
The first thing you should do is set up the joke, making sure to include the important information about the setting. Be as descriptive as possible, putting your reader into the situation.
Next, you would describe the situation or event that is central to the joke. Continue to use description words, as it will draw your reader into the joke.
Finally, it's time for the punch line. You've been setting up for this the entire time, to lead your audience into the joke. Don't forget the element of surprise; your punch line should take them somewhere that they aren't expecting.
Using those three techniques, you'll have readers laughing at your comedy items in no time!
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